Description
You’re running a small company. Your team is drowning in repetitive work-lead scoring, email drafts, customer support tickets, research-and you can’t afford to hire engineers.
AI can do this work. But LLMs are confusing. Which model? How much will it cost? How do you actually build something that works?
AI for Business Builders is a practical operating course for founders and operators. You’ll learn how LLMs work (enough to be dangerous), write prompts that reliably produce output, build automations with Zapier and Make, deploy AI agents that do research and outreach, and establish guardrails that keep your data safe.
The course moves through six modules: how LLMs actually work (tokens, context, cost trade-offs), prompt engineering patterns that hold up under real use (chain-of-thought, few-shot, structured JSON output), no-code automations connecting LLMs to your CRM, email, and Slack via Zapier and Make, AI agents that do research, lead qualification, and customer support, evaluation and guardrails (accuracy, bias, cost monitoring, human-in-the-loop review, GDPR and compliance), and a capstone where you write your own AI operating plan.
By the end, you’ll have a 2-3 page AI operating plan for your company: which tasks to automate, which tools and models to use, how to measure ROI, and how to keep data private and compliant as you scale. Most students ship their first automation within a week, and the course pays for itself in 1-2 weeks of automation savings.
Who this is for:
– Founders and operators (non-technical) who run 1-20 person companies
– Marketers and sales leaders who want to automate outreach and lead scoring
– Anyone who wants to reduce manual work without learning to code deeply
What you’ll do:
– Evaluate LLMs by cost, speed, and capability
– Write prompts using proven patterns (chain-of-thought, few-shot, structured output)
– Build a no-code automation connecting LLMs to your CRM, email, or Slack
– Deploy an AI agent for research, qualification, or support
– Audit data privacy and compliance for AI workflows
– Write an AI operating plan for your company
Prerequisites: None. You don’t need to code. Bring a task you want to automate. Pass all module quizzes (70%+) and submit a capstone that scores 3+ on the rubric to earn your certificate.
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