Defining Your Metrics Framework

This lesson is for enrolled learners

The concept Vanity metrics — follower counts, impressions, raw member numbers — feel good to report but don't tell you whether marketing is actually working, because they're disconnected from business outcomes. A account can gain ten thousand followers and zero qualified signups; a community can hit five thousand members with almost none of them ever returning after joining. This lesson……

Enroll to continue Already enrolled? Sign in