Finding the Right KOLs

This lesson is for enrolled learners

The concept Follower count is the weakest signal of KOL (key opinion leader) value for a partnership — it's the easiest number to see and the easiest to inflate or misread, while audience fit and engagement quality are the strongest predictors of whether a partnership actually converts. A KOL with 200,000 followers but a broad, untargeted audience will often produce……

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