Module 6: Measurement & Optimization·Lesson 23 of 26·16 min
Attribution & CAC Tracking
This lesson is for enrolled learners
The concept Without attribution, it's impossible to know whether a KOL partnership, a Telegram launch, or an SEO article actually drove a given signup — and without that, it's impossible to calculate your real customer acquisition cost (CAC) per channel, which means budget and time keep getting allocated based on guesswork rather than evidence. This lesson teaches a lightweight attribution……
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